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About For an artist just starting out, one of the smartest concepts to live by is considering yourself as a brand. In the next ten years, you will need to figure out non-traditional ways to make money. By branding your business as an artist, you are more likely to profit from revenue streams off the beaten path.
http://cmj.com/marathon/panel_show-template.php?panel_id=28
Panelists Moderator: Adam Shore, Manager Lynne Leger, SVP Brand Partnerships & New Channel Development, EMI Music Jason Walsmith, CEO/Artist, Authentic Records/The Nadas Aimee Berger, Executive Director Brand Partnerships, Primary Wave Publishing King Khan, Artist
