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About Online video is a key component to any developing artists' marketing arsenal, but there are many hoops to jump through to really leverage its power. Ultimately, music video distribution via multiple sharing sites and social networks can lead to commercial radio spins, a global fan base and additional revenue channels. It's figuring out how to get noticed and rise above the noise that's the hard part. This panel of industry insiders has strategic tips on how to engage your fan base, drive play counts, create traction and buzz, and, essentially, get the publishers to work for you through collaborative promotions.
http://cmj.com/marathon/panel_show-template.php?panel_id=22
Panelists Moderator: Clay Fain, Senior Content Programmer, Blastro Networks Val Emmich, Artist, Bluhammock Music Simon Kellman, Manager, New Ventures, Global Digital Business, Sony BMG Music Entertainment John Warden, Owner, Rive Video Promotion Andy Gesner, Owner, HIP Video Promo
