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Tuesday, October 21 • 2:00pm - 3:15pm
The Ad Based and Subscription Based Models Dissected

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Links About The basic "Ad Model" is based on letting users consume music for free in return for viewing advertising. There are many opinions on whether or not this concept will hold, and many say the numbers don't add up. While the Subscription Model has been around for a while, it's now starting to take on a new life with emerging companies, concepts and technologies. Here expert panelists will converse about these models along with their pros and cons.
http://cmj.com/marathon/panel_show-template.php?panel_id=21
Panelists Moderator: Steven Masur, Esq, Managing Director, MasurLaw Ted Cohen, Managing Partner, TAG Strategic Matthew Adell, VP Music Services, Napster Russ Rieger, VP, Strategic Initiatives, SpiralFrog George Searle, CEO, Lime Wire

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