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Thursday, October 23 • 2:00pm - 3:15pm
Lifestyle Marketing: Non-Traditional Thinking for Traditional Thinkers

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Links About When you can connect your music with the day-to-day activities and interests of your fans, then you will consequently have fans for life. The impact of lifestyle marketing cannot be overstated. Keeping that in mind, it's a smart idea to devote a solid portion of your marketing efforts toward lifestyle marketing.
http://cmj.com/marathon/panel_show-template.php?panel_id=71
Panelists Moderator: Dan Heimbrock, President/CEO, FanMail Marketing David Fagin, Singer/Songwriter/Marketing Executive, Noshpit Entertainment Zach Papale, Manager, Marketing & Music Promotion, mtvU Karl Wente, 5th Generation Winemaker, Wente Vineyards Damian Bulluck, Sr. PR Manager-Lifestyle PR, Zune

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