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About Effectively pairing the right artists with the right brands can lead to lucrative and mutually beneficial end results. What are some of the newest concepts around this fast growing strategy? How can managers and other entities in the industry utilize this concept?
http://cmj.com/marathon/panel_show-template.php?panel_id=29
Panelists Moderator: Marcie Cardwell, President, MAC PRESENTS Maurice Bernstein, CEO/President, Giant Step Andre Gaccetta, Executive Director, Entertainment Marketing, George P. Johnson Dave Santaniello, SVP, Strategic Marketing & Business Development, Sony BMG Commercial Group Jay B. Ziskrout, Founder & CEO, DYMPOL, Inc.
