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About Once your fans have "obtained" your music one way or another, they are looking to connect with you on different levels. It's no secret that merchandising is a great way to connect with fans while lining your pockets; but there are secrets, tips and good solid advice that these panelists will offer up during this discussion on "all things merch".
http://cmj.com/marathon/panel_show-template.php?panel_id=70
Panelists Moderator: Peter Catapano, Managing Editor, amNewYork Gary Kline, Entertainment Attorney/ Manager, Gary Kline Entertainment Jonathan O'Brien, Director Ad/Merch/Design, Astralwerks, sound/friends Mitchell Chun, EVP Corporate Development, Zazzle Felix Sebacious, Senior Vice President, A&R, Bravado International Group Cole Whittle, Bass Player, Semi Precious Weapons